The University of Washington announced today that they will begin a new apparel partnership with prominent athletics design company Adidas, ending a 20-year agreement with Nike. The agreement is awaiting approval from the university’s board of regents in order to be fully initiated, and the agreement would be set to begin in summer 2019.
“The University of Washington is thrilled to establish this partnership with Adidas,” the university’s athletic director Jennifer Cohen said in a statement to ESPN. The university boasted belief that “[the] partnership will allow [them] to provide a new competitive edge to our coaches, student-athletes and … fan base.”
Once implemented, the deal will make Washington one of only two Pac-12 schools affiliated with Adidas and the 12th NCAA program overall with an Adidas partnership. The deal will generate almost $12 million annually, with Washington being paid $5.275 million in cash, $5.58 million in product, and $1.1 million for marketing.
Washington football coach Chris Petersen said in a press statement: “Like the University of Washington, Adidas is a respected worldwide brand, and this unique partnership will position us for great success moving forward.”
The agreement is set to be one of the most lucrative among college apparel partnerships.
“We are excited to partner with Adidas,” Petersen added, “and we believe our student-athletes will benefit greatly from this agreement.”