The NFL finalized a deal with the Players Coalition Monday that will designate close to $90 million to efforts and programs aimed at combating social inequality.
The partnership will team with players, teams and other groups in a new community improvement program that was approved during the during the Fall League Meeting, NFL Network reports. The agreement reportedly comes on the heels of NFL team owners voting during the Annual League Meeting in March to implement a local matching funds component to the social justice initiative with the Players Coalition.
The initiative was a response to player protests during the national anthem last season, an issue that will take center stage this week at the Spring League Meeting in Atlanta. While some owners have been very vocal about the need for a resolution by the start of the 2018 season, nothing has been done to address it. One idea that’s been floated is letting each team govern the issue for themselves. We’ll see what, if any, influence the Players Coalition has on the subject.
Founded last year by retired wide receiver Anquan Boldin and Philadelphia Eagles safety Malcolm Jenkins, the Players Coalition has worked closely with the NFL in addressing social issues. The two teamed up last year to form a campaign called “Let’s Listen Together,” which highlighted efforts teams made in their local communities.