On Monday, Fiesta Bowl Communications announced that the Cactus Bowl will now be called the Cheez-It Bowl.

The postseason contest will still feature a match-up between members of the Big 12 and Pac-12 conferences at Chase Field in downtown Phoenix with the 30th edition of the game scheduled to be played on Wednesday, December 26 and be broadcasted on ESPN.

This Arizona bowl game has been around since 1989 and has renamed several times.

Initially, it was called the Copper Bowl before being renamed the Insight.com Bowl in 1997. In 2002, it was renamed simply the “Insight Bowl,” before being changed to the Buffalo Wild Wings Bowl in 2012, and finally the Cactus Bowl in 2015.

The Cheez-It Bowl is an NCAA FBS college football bowl game that has been played in the state of Arizona since 1989.

Originally played as the Copper Bowl from inception through 1996, it was known as the Insight.com Bowl from 1997 through 2001, then the Insight Bowl from 2002 through 2011, the Buffalo Wild Wings Bowl for 2012 and 2013, and then the Motel 6 Cactus Bowl for 2016.

The Cactus Bowl name had been in use since 2015. Kellogg’s rebranded the bowl in 2018 naming it after its popular cheese cracker, Cheez-It. There was no game played during calendar year 2014 due to the schedule date moving from December to January; the game was played twice during 2016, due to the schedule date moving back to December.

When the bowl was initially founded, it was played at Arizona Stadium in Tucson, on the campus of the University of Arizona. In 2000, the organizers moved the game from Tucson to Phoenix. There, it was played at what is now known as Chase Field, the home of the Arizona Diamondbacks of Major League Baseball.

For the 2006 season, the bowl moved a second time. After the annual Fiesta Bowl left Sun Devil Stadium in Tempe in favor of playing in University of Phoenix Stadium in Glendale, the Cheez-It Bowl (still known as the Insight Bowl) was relocated there as a permanent replacement.